( PR4US.com | Press Release | 2019-12-11 10:33:28 )
The first customers include Finnair’s lounges in Helsinki replacing their plastic and paper straws, food delivery platform Wolt, the alcoholic beverage brand company Altia, Hotel St. George, and vegan café Kippo, among the others. The first customers represent different business sectors but have one common interest: to be in the forefront of sustainability. For end-consumers, the straws will be available in January via Biofutura.com, an online store specialised in compostable tableware and packaging, and an online retailer Verkkokauppa.com.
“There’s clearly a large demand for our product that both fulfills the sustainability criteria and has superior usability. Like all Sulapac materials, the straw is 100% microplastic-free. It is designed to mimic nature; if the straw accidentally ends up in the ocean, it acts like a birch leaf and does not harm the ecosystem,” says Sulapac CEO Suvi Haimi.
The straws are based on Sulapac’s patent pending material innovation. The main components are renewable materials such as wood and plant-based binders. The straw is microplastic-free, meaning that it is designed to be fully biodegradable in different environments. The straw complies with existing waste systems and is designed to be recycled via industrial composting.
“Billions of plastic straws are produced and used every week, creating harmful waste that often end up in the sea. This renewable and biodegradable material can replace fossil-based materials and help combat plastic waste. Our cooperation with Sulapac allows us to explore new types of innovative and scalable materials and widen our offering of renewable solutions”, says Marcus Dehlin, Head of Business Alliances, Stora Enso.
In the first phase the straws will be available in Europe and a global roll out will follow. The straws are produced with machinery originally designed to produce plastic straws.
For further information, please contact:
Suvi Haimi Carl Norell
CEO, Sulapac Head of Communications, Media Relations, Stora Enso
+358 (0)44 029 1203 +46 72 2 410 349
Sulapac® is a wood-based material innovation inspired by Nordic nature. It is a lot like plastic, yet it biodegrades fully leaving no microplastics behind. As a premium material that is safe and circular by design, Sulapac is ideal for quality driven brands with genuine commitment to sustainability. Plastic product manufacturers can use Sulapac® with their existing machinery, making sustainability an easy choice. The company was founded in 2016 and is based in Helsinki, Finland. Sulapac has been ranked one of the 100 hottest startups in Europe by WIRED UK both in 2018 and 2019. Join our mission to save the world from plastic waste! sulapac.com
Stora Enso Oyj
Part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden constructions and paper. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Stora Enso has some 26 000 employees in over 30 countries. Our sales in 2018 were EUR 10.5 billion. Stora Enso shares are listed on Nasdaq Helsinki (STEAV, STERV) and Nasdaq Stockholm (STE A, STE R). In addition, the shares are traded in the USA as ADRs (SEOAY). storaenso.com