Reveal how did DM series be accepted from 0 to 95% market share in China.

Developing precision measurement instrument is a game of Best or Nothing!
( | Press Release | 2019-10-10 13:45:49 )
9th October 2019, Mr. Liu, SCreate domestic sales director shared some images on his Wechat moments, said: ‘Look back to 4 years ago when I started promoting SCreate DM series drawing die profilers, all customers were using or considering of Conoptica’s drawing die profiler, none of other brands stand a chance.’

With customers’ agree, we quoted two of those email replies as following:


Mr. Liu, received the datasheets, but we are not interested in such instruments that are made in China. We consider to import from overseas for our competitiveness, what's your comments?


Mr. Liu,

Thank you for your email. We will only consider of buying Norway drawing die profiler (Conoptica), sorry.

Then few customers agreed to evaluate DM300S at their site, tested and compared with their Conoptica CU10 right there. When they got varies results from CU10 with same drawing die, but got very stable results from DM300S, they said it was the problem of the drawing die. While they tested the same die on another CU10, it turned out same results as DM300S provided. After four or five more times of visiting, Mr. Liu got PO from the customer. The DM300S was finally installed in a separated room from where CU10 installed, because CU10 was the only convincible brand and good for marketing back to then.

Couple of months later, this particular customer purchased another unit of DM300S, and started to recommend SCreate drawing die profilers to their friends. Till the date, 5 drawing die units from SCreate, and only one unit CU11 left at the customer's office. Their legacy CU10 are spare units of CU11, still functioning but measures working too slow.

Four years by now since we have launched DM series drawing die profilers in China, we are so proudly that 95% market share switched to SCreate, and some customers from overseas contacted us to purchase and ship to their countries like USA, Japan, Korea etc.

It is very happy to see now customers are very willing to put SCreate drawing die profilers in the same room with Conoptica profilers. And during trade show Wire China, lot of our customers bring their friends to our booth and introduce DM series to them. They put hands on demo units like our sales man, and explain to their friends every detail and feature of DM series.

Tracing all units we sold in the past four years in China, and the data analyse based on 95% share of domestic market, here are what we got:

1. Out DM series failure rate is much lower than Conoptica's;
2. With same amount of investment, DM series provides twice better efficiency than Conoptica's;
3. Higher repeatability than Conoptica's: Lower varibility from either machine to machine, or same die test multiple times on same machine.

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ALex li

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