Advertising & Marketing

InsideUp Enhances Lead Scoring For More Effective B2B Customer Acquisition

InsideUp, specializing in customer acquisition for providers of business software and services, has completed significant enhancements to the lead scoring capabilities of its marketing automation and demand generation platform.
( | Press Release | 2016-08-15 22:47:47 )
This latest upgrade enables the InsideUp marketing automation platform to further automate the verification of its leads. The InsideUp lead scoring system incorporates buying signals such as past behavior, type of content accessed, and amount of time to demonstrate intent, into the overall lead score. The new solution also expands the platform’s ability to use proprietary web tools to validate firmographic data.

“With the high volume of leads (generated using digital and traditional marketing) that our platform has to process, predictive lead scoring has become a core part of our marketing platform,“ said InsideUp CEO Asad Haroon. “Our new lead scoring system not only allows us to qualify a large volume of leads quickly, but also helps to verify that we have targeted the right audience at the right time, when they have demonstrated both a need and a propensity to purchase.“

Lead scoring is a critical component of B2B demand generation. According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate. Unfortunately, many companies do not know how to build a predictable and reliable formula for incorporating behavioral and demographic data to form lead scores, according to DemandGen Report.

“Unqualified, inaccurate data has been a major problem for B2B marketers,“ said Haroon.”A new generation of sophisticated technology is required for lead scoring that can not only predict the future by analyzing the past but can also prescribe actions to take to achieve success."

With proprietary tools that go beyond data integrity to reveal where a lead is in the buying cycle, the InsideUp system provides insights that sales and marketing teams need in order to get in front of prospects with the right content at the right time. The system also has the flexibility to adapt to a range of demand generation models, from top of funnel to bottom of funnel, according to Haroon. For more information, visit

About InsideUp

InsideUp provides an integrated, performance-based marketing platform that readily adapts to the buying processes of business owners and managers and helps business service providers to easily acquire customers and meet their ROI goals.

Press Information

9245 Activity Road Suite 105


Contact person
Arlette Measures
Content Marketing Manager


Published by

Arlette Measures

9245 Activity Road Suite 105
92126 San Diego - United States

Contact Arlette Measures







Contact InsideUp






Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact PR4US. We will not be able to assist you. PR4US disclaims the content included in this release.
Preparing for PR: Five Hot Tips for Startups
PR Fundamentals for Startups - MaRS Best Practices
Public Relations 101
Public Relations Strategy in Our World Today!
Introduction to Public Relations
Trends in Communicating
How to Do Marketing/PR on a Budget - CoInvent Startup Summit 2014 New York
Monika Dixon Shares PR Tips