( PR4US.com | Press Release | 2016-08-15 22:47:47 )
This latest upgrade enables the InsideUp
marketing automation platform to further automate the verification of its leads. The InsideUp
lead scoring system incorporates buying signals such as past behavior, type of content accessed, and amount of time to demonstrate intent, into the overall lead score. The new solution also expands the platform’s ability to use proprietary web tools to validate firmographic data.
“With the high volume of leads (generated using digital and traditional marketing) that our platform has to process, predictive lead scoring has become a core part of our marketing platform,“ said InsideUp
CEO Asad Haroon. “Our new lead scoring system not only allows us to qualify a large volume of leads quickly, but also helps to verify that we have targeted the right audience at the right time, when they have demonstrated both a need and a propensity to purchase.“
Lead scoring is a critical component of B2B demand generation. According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate. Unfortunately, many companies do not know how to build a predictable and reliable formula for incorporating behavioral and demographic data to form lead scores, according to DemandGen Report.
“Unqualified, inaccurate data has been a major problem for B2B marketers,“ said Haroon.”A new generation of sophisticated technology is required for lead scoring that can not only predict the future by analyzing the past but can also prescribe actions to take to achieve success."
With proprietary tools that go beyond data integrity to reveal where a lead is in the buying cycle, the InsideUp
system provides insights that sales and marketing teams need in order to get in front of prospects with the right content at the right time. The system also has the flexibility to adapt to a range of demand generation models, from top of funnel to bottom of funnel, according to Haroon. For more information, visit www.insideup.com/advertise.
provides an integrated, performance-based marketing platform that readily adapts to the buying processes of business owners and managers and helps business service providers to easily acquire customers and meet their ROI goals.